What is TRP? If you watch TV, you must have heard about TRP many times, this time Salman Khan-hosted TV show Bigg Boss is making a lot of headlines. If you also see Bigg Boss, then you must have also heard from Salman Khan that Bigg Boss is very good Is getting TRP. Salman Khan is seen on the weekend of Bigg Boss where he talks about the performance of the show and the Bigg Boss family.
By the way, very few people know about TRP, even if you do not know, today we are going to tell you what TRP is.
What is TRP Meaning and Full Form
Let me tell you that TRP has a full-fledged Television Rating Point, which shows how much shows are being watched. In order to know the ratings of almost all the channels, a special type of device is installed in a few selected places in big cities, this device is called People Meter. And this device is specially installed in cities.
How TRP of a show is calculated?
Television Rating Point is detected. So when People Meter is installed at a particular place, then this device connects to all the set-top boxes in its area. Let us tell you that to know the correct TRP, only the set-top box in place of the TV insists on it. It can be estimated correctly. The people meter installed at a particular place sends the information of the nearby set-top box to the Monitoring Team monitoring above.
This information consists of which channels are being viewed the most and which shows are being watched more in the channel, all of which are detected according to the rating and this is called Television Rating Point. After analyzing the information sent by people meter, the monitoring team decides which channels and shows have the highest TRP.
How does TRP make money?
Let me tell you that 80% of the income of any channel is from advertisements and these advertisements come in a break of one to two minutes of every show. In order to show your advertisement on a channel with these advertisements, you pay a lot of money to the channel, thus most of the income of these channels comes from the advertisement being shown to you.
Now you will want to know what is the relation of advertisement with TRP, then tell you that the channel which has more Television Rating Point, the more it takes from the advertisers to show the advertisement in the middle of their show i.e. break.
For example, at the moment, you have noticed that the Big Boss TRP is very high, then you will know that whenever there is a break in the Big Boss show, the advertisements shown in it are of very big companies. These big companies themselves pay a lot of money to the channel owners to show their advertisements in Big Boss.
The effort of these companies is here that more and more people see their advertisement and by showing advertisements in shows with more Television Rating Points, their work is also completed. In this way, the TV channel also gets a good income.
Television Rating Point has a deep connection with TV channels. After reading this post, you must also know what TRP is. For Television Rating Point you are asked to set a set-top box that helps TRP to analyze a lot. Now set-top boxes have been installed in most homes and now TRP information of the channel is also accurate.
What is the effect of lowering the TV channel TRP?
Due to the lower Television Rating Point of any TV channel given program, it directly affects its earnings. Whether the channel will decrease when the pick is low, the channel will benefit if the TRP is high.
We can understand this from this example, suppose 5 actors work on a TV channel, they give them 10-10 lakhs per annum and the rest of the expenditure is Rs 10 lakhs.
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Now if the Television Rating Point of that channel is high and advertisers are giving 1 crore ads on that channel, then the channel owner saves 40 lakh by reducing the salary of 5 people to 10×5 = 50 and 10 expenses.
Now if the Television Rating Point of that channel falls below, the advertisers stop giving ads on it, then your boss will have to pay the cost of the trick and the money to those who work.
In this post, we have discussed what Television Rating Point is, how Television Rating Point is decided, why Television Rating Point is important, what are the benefits of having more TRP, how is the TRP of TV channels checked? Learn about all this.
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We have tried to expand Television Rating Point well in this post. Hope you would have liked the Television Rating Point information given in this post.