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This egg photo just broke the likes list on Instagram, ahead of Kylie Jenner


This egg photo just broke the likes list on Instagram, ahead of Kylie Jenner

Is there a real logic to all posts that hit Instagram? The answer may be disappointing. Indeed, the success of this or that publication sometimes seems meaningless. Neither do we have any particular explanation to give you as to the success of the post we are going to talk about today because we do not understand anything … just like you.

Rather teased, now is the time to talk to you about the topic that interests us. An anonymous user created the @world_record_egg  account  on Instagram and posted a photo of an egg wrapped in its shell. An image that seems innocuous at first, and yet, the post has literally exploded in number of likes, in just a few days.


Devoid of artifice, this egg seems to be self-sufficient on a white background. In contrast to the ultra-retouched photos and the paroxysm of superficiality , the simplicity , authenticity  and minimalism of this image were probably determining factors for Internet users, tired of the lack of naturalness of “Instagramers” . Currently, influencers, who spend most of their time photoshoping each of their images to achieve perfection , must be mad with rage and total misunderstanding of this social phenomenon .

Netizens have been more than  38 million to like his image in just 12 days . This is a post that has clearly overshadowed Kylie Jenner , or even ridiculed the “fashionista”who had harvested, for its part, more than 18 million likes for having published a snapshot of his infant . It was the record to beat! Good player, the main interested replied on his Instagram account in a video trying to cook an egg on the road. A very funny wink !

In short, what must be remembered is that the absurdity , the unexpected and the unusual aspect makes talk and always ends up paying on the social networks.


The “egg photo”

+38 million likes on Instagram

Kylie Jenner’s photo

+18 million likes on Instagram

View this post on Instagram

stormi webster 👼🏽

A post shared by Kylie (@kyliejenner) on


Designed by:  @world_record_egg

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